How I went from an Interior Architecture Degree to Digital Marketing Career

My ‘thing’ has been the concept of ‘Home’ since 2016. And no, I didn’t immediately want to go into the obvious career that is Interior Design – I mean, I like that but it’s not my final resting place.

Studying Interior Architecture made me look into things in a different way. But before I even went to university, I travelled, (a raging battle with anxiety) then began working for a cleaning start-up before I took what I saw and started working on my own.

Guess what… I did that through Marketing. I just hadn’t realised it yet.

Find your Limitations 🛑🚦

Over my three years at uni, I learnt that my lack of confidence isn’t in being able to come up with ideas – I could wind words to nearly anything and writing has always been a strength. My issue is in my own flexibility; to develop my ideas. When people perceive you as having a strength in something, they tend to push you… and I personally, I really don’t like that feeling. In this sense I’d say I’m less creative now than when I started my degree.

It’s Perception

The feeling of having to prove yourself is a big turn off for me. I’d rather be motivated by will, passion and inspiration. Now, I’d say that’s how you get things done – but my boyfriend literally shoved me to apply for jobs after uni, and feeling my least confident, I was compromising in all 3 areas.

It didnt work that well, but it did help inspire me after to take responsibility for my lack of passionate action.

My Favourite Parts of my Job so far 💭

I enjoy taking stock of people’s brand or offering, and what they took action on. Having that separation makes reworking a business to work digitally whether it’s a website, an ad or an idea for a blog post much easier. It turns out I get off on information!

I find words endlessly fascinating, so specifically I like tasks that involve SEO optimisation and being able to see what people search for, then rewinding that into work. I also enjoy small content jobs but the moment when I’ll be project managing a team of photographers and designers scares me a bit!

My favourite clients are probably going to be edging on middle-aged business owners but I also work with middle-man companies on clients’ behalfs.

Take Action on Things you Enjoy

I would never ever have been able to write out my own story up to now, but my late-twenties self says “learn to move with the tides”.

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