Putting the Social in Social Media; 5 Tips on How to Post

Maybe this is obvious. Maybe it’s me… But are we or are we not re-learning how to socialise via the internet?

Our interactions have STATS. Our grid isn’t just pretty pictures, it’s pulling threads for conversations with more people than we’ve ever reached…. even before mobile phones were complete with 5ft antenna 🐝

Digital Marketing Coordinator.

I got the fancy job title but I still find attention grabbing, short form writing HARRRD.

Yesterday, my manager described my writing style as ‘lyrical’. “Not that there’s anything wrong with that….”, it’s just wrong for social media.

It’s not just about pretty pictures anymore. Millennials are business-oriented and savvy individuals. They expect more than badly used filters, effort-inducing text and chaotic feeds.

Social Media is like sitting round a really, really big table 🌐

1. Who are you talking to?

The digital version of eye contact.

Like sitting around a table, generally, you cant take on everyone at once. Well, you could try – but the likelihood is people don’t hear you, ignore you because they didn’t know you were talking to them… You have to know who you’re talking to, address them, and communicate clearly.

2. Get to the point

We all know what happens when you aren’t prepared to speak. You use vague words, say ‘ummm’ and ‘errrr’ a lot. Even if you aren’t it puts you in a vulnerable position to come across as inarticulate – and first impressions last. Not unlike job interviews.

3. What do you do/have/offer & why is it valuable?

Now you’ve got the attention, what is your unique selling point; what problem do you solve, and how? This is basically social media marketing. Tap into pain points like you tap a wine glass with a knife at a wedding… assertively!

4. Where are you sharing?

There are loads of platforms out there, and these are tables in themselves – put together they’re a big conference. Are you in with the right crowd?

To your left is the Pinterest table. They are, or love a good blogger; they’re hashtag-free and a creatively curated bunch. You also would do well to wait until you’re invited to collaborate on their table… if you’re really serious about making ‘friends’. Pinterest is also a massively underrated platform, which is why I mentioned it.

5. Do you listen AND contribute?

Scrolling and liking is now considered passive not only by users, but also by platforms. Social media has taken on the anatomy of social interaction as they happen in the real world – you’re essentially learning how to make friends online, network and verify yourself.

Don’t forget… Look where you’re going, too.

Call to Action

Social media should be a fun, creative place. It never replaces real in-person interaction, but if you strive for anything – strive to be genuine here. You’re building a community based on value. So be valuable, use prompts for people to respond and start discussions on your topics.

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